BBC Overhauling Web for User-Generated Content
BBC is spending 106 million pounds on an overhaul of its web operations - from Paid Content.
The money quote comes from Ashley Highfield, BBC’s director of new media and technology:
“We want to allow Internet users to go into their own BBC space containing all the content they’re interested in, all the TV shows they like and all the things that they’ve played with on the Web,” said Highfield. “We need to come up with a personalised BBC home page that will provide users with a starting place for their journey through BBC content and beyond.”
That’s significant. Obviously, the site will still overflow with BBC content - news, weather, audio, video, etc - but the BBC space that I experience will be my creation… BBC’s stuff I like, my stuff, perhaps my mashups of BBC content, my network of friends also interacting with BBC content. Behind this is a radical re-visioning of what BBC is.


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