Beyond Broadcast Notes: What the Broadcasters are Doing

Christopher Lydon, moderator; Bill Buzenberg, Minnesota Public Radio; Terry Heaton, Donata Communications; David Liroff, WGBH

Bill Buzenberg spoke about Public Insight Journalism: “for every story, someone in our audience knows more than we do”, their use of “idea generators” like The Future of Small Towns. Those ideas become reports and series on-air, become comments online, become townhall meetings and symposia, and eventually generates more content. American Public Media has created the Center for Innovation in Journalism to offer Public Insight Journalism to public broadcasters around the country.

Terry Heaton said disruption is an opportunity for growth.

• Media is unbundled at the point of origin and rebundled at the point of consumption. (media is embracing the first part of this, but not the second.)
• Mediated people make their own media.

David Liroff spoke about WGBH’s new media and interactive efforts. “This is less about technology and more about engagement.”