Why Iowa?

2006 July 24
tags:
by Todd Mundt

I’m undertaking a couple of endeavors, starting the week after next, which I think will be quite challenging and exciting.

I’ll be taking responsibility for programs and channels on Iowa Public Radio – and first, a word or two about that. Iowa Public Radio is a new creation, the result of combining three station groups – WOI, WSUI/KSUI, and KUNI/KHKE. These stations have enjoyed a separate existence, albeit with some collaboration, for decades. Now, they’ll be merged into one entity, and we think the result is better service for Iowans.

Why? First of all, there are nine transmitters, one of which serves the entire state; and most of the major metropolitan areas have 3 or more signals available. Just ending the three versions of Morning Edition and developing multiple formats and streams will increase the number of listening choices. IPR has 60 employees, as it’s currently configured, with annual revenues that, in aggregate, are larger than the station I work for now. It’s one thing to survey the landscape and see all the work that needs to be done; it’s something else entirely to see the work and also see the wealth of human capital and talent available to help. That’s one tremendous resource.

But beyond all the opportunities that exist to create new formats, build a stronger, statewide news service, and support arts and culture in Iowa, I’m excited because there’s a chance for Iowa to be one of the leaders in re-imagining the partnership we have with our audience. As Robert Paterson wrote in a recent post, “Participation is not a feature – it is central to the new media.” The power of public media is the way it connects us to our listeners, our listeners to us, and our listeners to each other. New Realities, the work of the DDC Group, and the efforts that follow will provide all of us with tools to create a more coherent experience for our listeners online, and forge a new and stronger community around public broadcasting.

There’s another aspect of Iowa Public Radio that excites me. These three entities have (largely) decided to stop competing with each other and focus on working together. This merger is not occurring under catastrophic circumstances – giant budget cuts, a future in jeopardy. The biggest reason it’s happening is because, by joining together, Iowans will get the best public radio service they can. If we can do this well, perhaps we can show the way for others who want to address the problem of an overbuilt public broadcasting infrastructure in their locale or region.

I have something else in mind, while I’m in Iowa. I’ve had a long relationship with statewide Iowa Public Television; I’ve hosted fundraising and specials on the network for close to 10 years. I’ll expand that relationship, hosting regular specials on the network and developing new projects.

It’s a handful, but I wouldn’t be happy with anything less. Here’s to productive times ahead.

22 Responses
  1. 2006 July 24
    Rob permalink

    Best of luck in Iowa. I’ve enjoyed your show and the work you’ve done at Michigan Radio.

  2. 2006 July 24
    Rob permalink

    Best of luck in Iowa. I’ve enjoyed your show and the work you’ve done at Michigan Radio.

  3. 2006 July 25
    Howard Schaefer permalink

    Iowa’s gain is Michigan’s loss!!!! Go Team!!!

  4. 2006 July 25
    Howard Schaefer permalink

    Iowa’s gain is Michigan’s loss!!!! Go Team!!!

  5. 2006 July 25

    You’ll do a great job, Todd! Congratulations again. –Dennis

  6. 2006 July 25

    You’ll do a great job, Todd! Congratulations again. –Dennis

  7. 2006 July 28
    Kristen Durst permalink

    Unexpected but exciting news! Congrats!

  8. 2006 July 28
    Kristen Durst permalink

    Unexpected but exciting news! Congrats!

  9. 2006 August 2
    Key Halverson permalink

    It will be hard finding someone to replace you in the hearts of your Michigan listeners! All good things to you and your ventures.

  10. 2006 August 2
    Key Halverson permalink

    It will be hard finding someone to replace you in the hearts of your Michigan listeners! All good things to you and your ventures.

  11. 2006 August 7
    RICHARD BOCK permalink

    Just this week-end, I learned that KIOS-FM in Omaha and the statewide Nebraska Public Radio Network has decided to eliminate live broadcasts of the METROPOLITAN OPERA.

    Because of that and my growing disenchantment with NETV, I’ve decided the next logical thing to do is to support the Iowa Telecommunications System, both radio and television. I already often view Iowa Public Television because of your programming.

    I know that your radio signal does not serve this area nor western Iowa very well. I hope that you will consider developing your signal to this vastly underserved clientele.

    Congratulations. I look forward to supporting you financially, too.

  12. 2006 August 7
    RICHARD BOCK permalink

    Just this week-end, I learned that KIOS-FM in Omaha and the statewide Nebraska Public Radio Network has decided to eliminate live broadcasts of the METROPOLITAN OPERA.

    Because of that and my growing disenchantment with NETV, I’ve decided the next logical thing to do is to support the Iowa Telecommunications System, both radio and television. I already often view Iowa Public Television because of your programming.

    I know that your radio signal does not serve this area nor western Iowa very well. I hope that you will consider developing your signal to this vastly underserved clientele.

    Congratulations. I look forward to supporting you financially, too.

  13. 2006 August 7

    As a former iowan, central college graduate and someone who lives in west michigan, I’m totally torn. My friends in Des Moines are lucky you’re coming there, but I’ll miss your voice on my morning commutes. Enjoy….

  14. 2006 August 7
    matthew permalink

    As a former iowan, central college graduate and someone who lives in west michigan, I’m totally torn. My friends in Des Moines are lucky you’re coming there, but I’ll miss your voice on my morning commutes. Enjoy….

  15. 2006 August 8
    Karen permalink

    It just won’t be the same waking up without you! Best of luck.

  16. 2006 August 8
    Karen permalink

    It just won’t be the same waking up without you! Best of luck.

  17. 2006 August 24
    maria permalink

    Best wishes! Michigan especially Ann Arbor listeners will miss you!

  18. 2006 August 24
    maria permalink

    Best wishes! Michigan especially Ann Arbor listeners will miss you!

  19. 2006 August 25
    chris b. permalink

    Hey Todd,

    Hadn’t checked in on you in a while and then when I do–wow!

    Congratulations on the new gig. It sounds very exciting. Keep us posted.

    Chris

  20. 2006 August 25
    chris b. permalink

    Hey Todd,

    Hadn’t checked in on you in a while and then when I do–wow!

    Congratulations on the new gig. It sounds very exciting. Keep us posted.

    Chris

  21. 2006 September 20

    Our mornings won’t be the same without you. Good Luck and we hope Iowa appreciates you as much as Michigan has.

  22. 2006 September 20

    Our mornings won’t be the same without you. Good Luck and we hope Iowa appreciates you as much as Michigan has.

Comments are closed.