IMA Public Media Conference: Social Media on a National Scale
Tom Gerace, Gather
Social media is under-hyped. What is driving it and why are audiences growing so quickly? What is public media’s role? The true potential is the knowledge of each individual on one or more of thousands of subject; social media connects those individuals to each other and the aggregate knowledge created is immensely valuable.
What is it we do?
- Define a voice
- Bring together engaged, informed audiences
- Create a critical mass around topics of interest
- Bring experts, our own and of those outside, to inform the debate
- Play a key editorial role
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