Todd Mundt

Before I get to my notes, I gotta say, it was the coolest thing yet to have Doc Searls here all week; not just popping in and out for a session, but for the entire week of the conference. He referred to the past week - his time at NPR for the 2.0 discussions, and IMA - as a week in public media camp. He learned a little, but he taught us a lot more.

Now, the notes:

It’s worth taking a moment to consider cognitive linguistics because we understand everything in terms of something. We talk about the web in static terms - sites, addresses, etc. And there is a part of the web that is static. But there’s another part of the web that’s live. The Live Web is social and dynamic, among other things. Searls: if your put your static web people in charge of the live part, you won’t succeed.

The web wants to reduce the distance between individuals - the medium - the zero. We’re zero distance from each other. Searls: so where is public media in this?

We need to be aware that demand can now supply - our audience can now join us as creators.

Fundraising: public broadcasting conflates “relationship” with “transaction.” If we uncouple the two, we might go a lot further.

We are authors of each other. Public media, ultimately, isn’t about delivering information; it’s about changing people.