Converge

MediaGuardian reports BBC Three is saying goodbye to the blobs and the monolithic blue logo. The new pink logo and rebranding cost £380,000, a lot less than the recent relaunch of BBC One, which while not as enjoyable as the balloon of the late 1990’s, is still innovative. A cool note: the blobs will sing the Farewell song from “The Sound of Music” in one of the final idents.

BBC Three will also launch an ambitious multi-platform venture, encouraging user-generated content, some of which might make it on the air. This, along with other changes,is designed to emphasize the melding of broadcast, online and mobile content.