CBC goes wiki for its Spark community

Spark,” the CBC Radio One show that focuses on technology and trends, has the obligatory blog, but it now also has a wiki.

The Spark wiki is in the early stages, but host Nora Young tells the Globe and Mail she hopes listeners will use it

to offer thoughts about show topics, to contribute questions for guests who might be coming up on the program, and generally to interact with her and the rest of the show staff.

The newspaper reports Spark is planning to do its entire show on February 6 using ideas generated by listeners.

Spark is using the Socialtext platform for its wiki. I don’t know a lot about Socialtext, except that I’ve heard good things about its ease of use. Wiki ease of use has always been a speedbump for me - a number of wiki platforms require the use of markup language. It’s certainly something you can learn, as evidenced by the thousands of Wikipedia contributors, but for internal station projects and such, I’ve set up wikis on Zoho and Jot for staff use because the WYSIWYG interface is less daunting. Socialtext is also in this category of products.

What’s a wiki good for? Internally, it’s an excellent place to maintain operations manuals, checklists, policies, etc. It’s an excellent collaborative space to discuss and co-create content. At Iowa Public Radio, our classical music team uses a wiki to share and discuss music programming; I use it as the official location for documents like our local/network break schedule, etc. If anyone on staff spots an error or needs to add new information, she can do it herself.

Externally, wikis can be a fun way to aggregate information. Probably the best-known example is Minnesota Public Radio’s Minnewiki, which is a truly encyclopedic exploration of music in Minnesota.

Wikis are a space where your audience becomes a true partner with you in creating something that’s useful to all. I think it’s one of those level playing fields where we can engage and really interact with our audience.

Not to oversimplify, but if you have information to share, and you know your listeners or viewers have even more information that they’d like to share… a wiki is a way to easily bring everyone together.

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