Strategizing at PRPD
The PRPD board wrapped up its annual retreat yesterday in Miami Beach, and apart from about one hour total on the beach, we pored over the results of our recent survey of members and began work on a strategy for the organization over the next 1-3 years.
In the next couple weeks, we’ll publish the results of the member survey on the PRPD site, but the findings won’t surprise anyone. Program directors understand that, now, they’re the guardians of multiple channels of audio streams on multiple platforms. They must understand two or three formats rather than one, and they have to manage content on the web, too, “get” how listeners interact with our content, and how content should morph as it moves across platforms. And did I mention video? There are so many opportunities, and program directors need a wider range of knowledge and training to make smart decisions with limited resources. PRPD has to step up to the challenge.
And I think we will. The plan we’re assembling will chart priorities and identify tactics and strategies - expect more details in the next few weeks.
Add New Comment
Viewing 1 Comment
Thanks. Your comment is awaiting approval by a moderator.
Do you already have an account? Log in and claim this comment.
Do you already have an account? Log in and claim this comment.
I fail to understand why the gap between knowing what the right thing to do is and actually doing it seems so insurmountable in so many organizations.
It's refreshing to be reminded that it IS still possible for people to put their heads together and create real value, instead of just spinning their wheels and walking away feeling dumber than when they came in...
Add New Comment
Trackbacks