IMA: What’s the big take-away?
I came back from the Public Media Conference with all kinds of good ideas and lessons. Probably the biggest take-away was our lack of reach, overall, online. With a couple exceptions, public radio and television stations are barely a blip on the screen, compared to the reach of local newspapers, for instance. The early results from Public Media Metrics shows our average online user clicks over to our pages about twice a month. And overall, we’re spending about .67% of our overall budgets on the web.
Did I come away with lots of strategies to attack those deficiencies? Not many, but I can probably make a good start.
What was your take-away?
My takeaway was maybe I should go into private media.
Just joking.
Kinda.