Converge

Bruce Warren led an excellent webinar a few minutes ago, on a subject that many stations are struggling with… and frankly, ALL stations should be struggling with.

Disclosure: I’m on the PRPD Board of Directors, but if I thought this webinar was crappy I wouldn’t be writing about it, would I? PRPD has introduced a new series of regular webinars for PRPD members to have access to thinking across a number of disciplines, from traditional radio programming, to fundraising, to online, etc

Bruce covered a lot of ground in the 75 minutes, from the basic esoterica (what is Web2.0 and social media?) to some basic ways for stations to be more social. Bruce recommended blogs as one of the easiest ways to get into a new kind of interaction with your audience. He also talked about forums and the rising use of video, including examples of a number of stations which are experimenting with video.

Other subjects included ways to measure the effectiveness of social media initiatives - and this question of metrics is causing a lot of conversation right now., inside and outside public media.

PRPD will post Bruce’s presentation online, for members only, sometime in the next few days.