Conferences: Create your own Social Network

Conference organizers are always trying to make their event have an impact well beyond the actual conference. Ning’s “Make your own social network” product is a good way to do that.

Beyond Broadcast used it for yesterday’s conference; WAMU also uses it for its forum called “The Conversation.” Check out the sites. They look great. They have all kinds of functionality - profiles, discussions, groups, among other things.

The set up is just familiar enough that attendees won’t be scared off by it, and can interact with that at whatever level they prefer. Beyond Broadcast has always made great use of these tools - essentially handing them over to conference-goers and letting them make their own online/offline groups, enter their information, etc.

The first two years, the conference relied on a wiki. Using a social network is a step forward: some people are afraid of the arcane wiki markup language, and products like Ning have more versatility.

IMA used a wiki for its last Public Media Conference; for the next one, they might want to try a social network. PRPD is always looking for ways to keep members connected - hmm… I’m just saying…

You can explore all kinds of stuff tagged by attendees here.

UPDATE: Rob Paterson says KETC is going to use Ning for its Mortgage Project.

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