Rob Bole: PBS’s “Virus”
Nice piece by Rob Bole, of One Economy (described as a global nonprofit using technology to improve the lives of low income people), describing ways in which public media can gain more traction in a diverse and jam-packed media landscape.
Rob offers some thoughts on how he thinks public media can leverage its high quality content online, partnering with new media companies who are starving for this kind of stuff, find more creative and engaging formats for that content, and market it. That way, quality audio and video from public media “infects” a marketplace that needs it and wants it.
Rob dropped me an email yesterday and said he’s finding that his work with One Economy is starting to intersect with public media, which reminds me of one of the meta-discussions at Beyond Broadcast: what is public media? There’s a growing recognition that it’s much bigger than the government sanctioned media outlets that call themselves public broadcasting.
Todd – thanks for the link to the blog post. I love reading your blog and am grateful that there are more folks putting out ideas on the evolution of public media. The more that we can make connections, even from the periphery it is a positive. And what is not the basis for the Internet – the hyperlink – than a connection from distant edges?