Rob Bole: PBS’s “Virus”
Nice piece by Rob Bole, of One Economy (described as a global nonprofit using technology to improve the lives of low income people), describing ways in which public media can gain more traction in a diverse and jam-packed media landscape.
Rob offers some thoughts on how he thinks public media can leverage its high quality content online, partnering with new media companies who are starving for this kind of stuff, find more creative and engaging formats for that content, and market it. That way, quality audio and video from public media “infects” a marketplace that needs it and wants it.
Rob dropped me an email yesterday and said he’s finding that his work with One Economy is starting to intersect with public media, which reminds me of one of the meta-discussions at Beyond Broadcast: what is public media? There’s a growing recognition that it’s much bigger than the government sanctioned media outlets that call themselves public broadcasting.
Add New Comment
Viewing 1 Comment
Thanks. Your comment is awaiting approval by a moderator.
Do you already have an account? Log in and claim this comment.
Do you already have an account? Log in and claim this comment.
Add New Comment
Trackbacks