Weekend Video: Great Coffee from Blue Bottle

By Todd Mundt • September 13, 2008

Chow.com is offering several cool video series for foodies, or the people who love food and don’t want to be called foodies. The video here shows the segments of the coffee episode, featuring Arno Holschuh from Blue Bottle in San Francisco. (The podcast version knits all of these segments together.) “Full length” episodes average around 5-7 minutes, and that’s enough to get into the topic, do something smart with it, and get out.

Generally, I’m not a fan of short clips; I’m watching these things on a big screen TV most of the time, and, in the context of the couch and the big screen, short video clips are highly annoying. Not so much the case if you’re watching on an iPhone or your computer - although I think that is slowly changing, too. You can see evidence of that with YouTube’s recent increase in size limits on individual clips.

The coming couple of years will see an increase in the availability, and the demand for, more long-form video. If your video strategy involves uploading the 90-second promo for your 60-minute TV series, you’ll need to revisit that strategy.

Back to Chow: these episodes have been around for a little while, but I ran into them only a week ago, and watched all of them in one sitting. (More, please.) I don’t mind the short length because I leave with something substantive, not meaningless promotion for something I have to watch in another context.

Categories: food, smart stuff
Tags: bluebottle, food, weekend picks

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JohnPemble 3 months ago 1 point
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On vid via net. I've gone on and on this last year on how the majority of my non DVD video watching has been from the net. I also tend to go on and on about Battlestar Galactica (geek sci fi problem I've had for 37 years) but in 2008 I've been able to use that program as a perfect example of how the cable is cut, the satellite dish isn't parked on my property, and off the air programming is of little to zero interest to me. Last night I watched from my iPod classic via the Apple cables BSG I acquired from iTunes. This was the non HD version. Apparently the HD stuff won’t work on the 160g iPod classic. This program looked slightly worse than some of the early DVDs. That’s not a bad thing. The audio sounded great cranked up on a couple of studio monitors. This made me a very happy viewer because the picture quality is better than cable or off the air programming, I watch it whenever I want, and it’s something I choose to watch.

I have not made the plunge to plugging video out from computer to TV, but I expect that is next. It might even be through Apple products even if I was underwhelmed at their unveiling of not a whole lot last Tuesday.

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Danny 3 months ago 1 point
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Todd,

Thank you for your service to the nation. Finally, someone has the courage to stand before God and man and declare "foodie" a ridiculously embarrassing word.

I think the preferred term is "Gastronome."

As in, "Mad Max, Beyond Gastronome."

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Jack from coffee shop 2 months ago 1 point
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What a great video thanks

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