NPR Mobile is taking off

I forgot to mention this in my post about mobile applications, but NPR Mobile has been on a tear this summer. Right now, there are more than 40 stations participating in the project, which lets users of many different kinds of cellphones access updated newscasts, other streaming audio, as well as a wealth of text news content from NPR News and the participating stations.

It’s a good deal, and users seem to think so, too. In an email to participants last week, Product Manager Demain Perry said that Mobile pageviews grew 20% from July to August, reaching 1 million pageviews for the month. NPR’s latest deal is with AT&T and it puts them front and center on the internet homepage of several of the company’s phones.

Stations – it takes a little work to get the pieces in place for NPR Mobile, but the payoff is another avenue of service to listeners.