Mark Ramsey’s PRPD Keynote

Mark Ramsey says when you’re launching a new program, you have two options to minimize the risk: low-cost experiments or a big budget launch with a proven star. (Looks like BPP got caught in the deadly middle)

Ramsey delivered Saturday’s keynote at the PRPD Conference last Saturday – the audio is now available. Ramsey is the President of Mercury Media Research, and he delivered a compelling call to stations to create new content, experiment, and focus on serving the audience. It was one of the highlights of the conference, and if you missed Ramsey’s talk, it’s well worth a listen. In fact, I think it was one of the best moments of the conference.

PRPD will be posting audio from all the sessions in the coming days, with general sessions and keynotes available to everyone. (disclosure: I’m on the PRPD board)

UPDATE: Thanks to Dan Misener for the link to the mp3 download. It’s the third link I’ve posted – let’s hope it sticks!