Best Buy CEO: Company as Wiki

A great presentation and interview with Brad Anderson, the CEO of Best Buy, about the company’s use of tools like wikis to speed up learning inside the company and improve customer service. There’s some pretty innovative stuff here, like the use of prediction markets to monitor progress on projects.

Peter Hishberg chats with Anderson at Google Zeitgeist about how traditional management structures mesh with these tools that promote the origination of (and follow-through on) initiatives at the frontlines.

Harvard Business Review has explored this in a few articles, but here’s a real life dude on stage who is doing it, you know?

I think the core piece here, for me, is the harnessing of the intelligence of employees at all levels of the enterprise, and the ways in which Best Buy is reaching out to incorporate the intelligence of its audience, like American Public Media and others are doing with Public Insight Journalism, to use just one example from our industry.

Good stuff.