#IMA09: Jessica Clarke, Center for Social Media
Jessica Clarke
Director, Future Media Project
Center for Social Media
The new study Public Media 2.0: Dynamic, Engaged Publics is released today
What is Public Media 2.0?
Mission: providing content/context for publics to form around shared issues, using new tools and new platforms
Doc Searls – the customer is the new platform
a People-Centric public media
Where is the market failing now?
- investigative reporting
- local news
- public culture, arts
- civic engagement
Two ways to thrive:
- create/curate public media content
- forming partnerships with other organizations
Hybrid projects are beginning to flourish
- professional/amateur
- non-profit/for-profit
- multiplatform
New partners can include policy organizations, cultural organizations, commercial media
What’s needed at the national level
- support for content
- coordination of participatory platforms (should we always depend on YouTube etc)
New roles for stations
- local hubs for public participation
- conveners and collaborators
- aggregators of quality content
- nodes in the national network
The core function of public media 2.0 is to generate publics around issues
Applications
twitter
Ushahidi
Big Art Mob
WhiteHouse.gov
cctvcambridge.org
theworkinggroup.org – built around and extending the PBS “Not in our Town” series on hate crimes
An interesting conversation about partnerships that work and that don’t.
KQED: Tim Olson: blogger network – Bay Area Bites, Quest, Arts – successful model of paid bloggers
Milton Clipper, Public Broadcasting Atlanta – public media should be threaded throughout all aspects of the community
Rob Paterson: Social capital is one of the most important factors in a community; if we can show that we are making an impact in improving/healing the community’s social capital, we’ll have a tangible way of making a difference.
Bruce Theriault: we need to make sure that we can justify continued federal investment, as others claim the mantle of public media
Jake Shapiro: There are organizations that want to work with public media but are growing impatient while public media works out its own issues.
Hi Todd, thanks for highlighting Big Art Mob – I commissioned it for Channel 4 in London (the other public service broadcaster apart from the BBC in the UK, the really innovative one which punches above its weight
) and we're really proud of it as an example of taking on a worthwhile public challenge (in this case, creating the 1st comprehensive map of UK public art) with the help of people power. You can find out about other similar projects I'm working on at http://www.arkangel.tv. You may find the latest one of particular interest – http://www.landshare.net – which links people who want to grow their own food with people who have bits of land to share.