#IMA09: Robert Williams, National Public Media

NOTE: National Public Media announces today the launch of PMI Ops, an outsourced operations facility for underwriting sales.

Robert Williams
National Public Media
Introducing Public Media Interactive (PMI)

now, NPM is governed and financed by NPR, WGBH and PBS

PMI is announcing an outsourced operations facility on its web site, announced today

page views per month are commonly used as the main metric for underwriting sales.

Ad servers:
- Google Ad Manager: free. a hosted ad management solution
- Atlas, small cost: operated by Microsoft
- DART for Publishers: hosted solution, owned and operated by DoubleClick, now Google.

PMI Network
New network of unsold banner inventory on station/network web sites
sold in conjunction with NPR and PBS display proposals
65/35 revenue split with stations (stations get 65%)
12 founding stations in network
currently >5 million+ impressions/month
$125,000 booked YTD in first 60 days
small up front effort and no work involved after setup
all creative approved to NPR/PBS standards

NPM provides an Atlas tag to stations, which prioritizes local ads and promotions, then fills in with served ads

Outsourced Operations announcement
pilot program launching this month with 10 stations
Goal: to help stations get selling locally without the hassle of managing an ad server or operations team.

Costs
$500 setup
$85/mo up to two display units in each of three web zones

PMI Ops
small to medium stations
stations with little or no local online sales activities or are looking to ramp up
40,000 – 500,000 monthly pageviews

Bryan Moffett, Director Digital Sponsorship Ops
bmoffett@nationalpublicmedia.com