#IMA09: Maintaining the firewall and making money

Note: some great ideas here – innovative ways to monetize content. You can click on the photos to see them in larger size.

Maintaining the Firewall and Making Money
Mike Reszler
Tim Roesler
Bryan Moffitt
Tim Olson

Roesler: this [maintaining the firewall] has been less of an issue than we’ve made it out to be. I’ve become very optimistic about public media.

MPR Finance Channel

stock quotes info – very basic, but has generated about $30,000

The Current – enhanced playlist

ecommerce is built into the application
$1,500 monthly package
Reszler: this is also all about search – the search for an artist

“The Current do Groove Mix” – connected to Blue Cross “do” campaign to get people to exercise more. iTunes playlist of local musicians created for users to buy and download

Tim Olson
KQED’s #1 ad sale is the listen live application. it’s sold by week in flat fee chunks.
there is no value-add inventory on the site. There are packages but nothing is “thrown in”

The content verticals on the site conform to the content priorities of KQED – arts, food, science

KQED is doing some interesting work with sponsors to showcase their message – special sponsor messages, and special advertising sections