#IMA09: John Palfrey’s Three Takeaways
2009 February 19
John Palfrey, the co-director of the Berkman Center at Harvard, gave a fascinating overview of the digital natives generation at this morning’s IMA general session opener. Here are three important takeaways from the talk:
It’s clear that audience includes young people, and they don’t consider themselves to be just the audience.
The power in public, private and other collaborations is enormous. There’s so much going on in the public sector that can connect to public media.
Bigger bets are called for at this time. This is, in fact, how people are interacting wth media.
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