Todd Mundt » bluebottle http://toddmundt.com/blog convergence, public media, networks, productivity, public engagement Sun, 06 Sep 2009 18:49:00 +0000 en hourly 1 http://wordpress.org/?v=3.0 Weekend Video: Great Coffee from Blue Bottle http://toddmundt.com/blog/2008/09/13/weekend-video-great-coffee-from-blue-bottle/ http://toddmundt.com/blog/2008/09/13/weekend-video-great-coffee-from-blue-bottle/#comments Sat, 13 Sep 2008 14:00:39 +0000 Todd Mundt http://toddmundt.com/blog/?p=436 Chow.com is offering several cool video series for foodies, or the people who love food and don’t want to be called foodies. The video here shows the segments of the coffee episode, featuring Arno Holschuh from Blue Bottle in San Francisco. (The podcast version knits all of these segments together.) “Full length” episodes average around 5-7 minutes, and that’s enough to get into the topic, do something smart with it, and get out.

Generally, I’m not a fan of short clips; I’m watching these things on a big screen TV most of the time, and, in the context of the couch and the big screen, short video clips are highly annoying. Not so much the case if you’re watching on an iPhone or your computer – although I think that is slowly changing, too. You can see evidence of that with YouTube’s recent increase in size limits on individual clips.

The coming couple of years will see an increase in the availability, and the demand for, more long-form video. If your video strategy involves uploading the 90-second promo for your 60-minute TV series, you’ll need to revisit that strategy.

Back to Chow: these episodes have been around for a little while, but I ran into them only a week ago, and watched all of them in one sitting. (More, please.) I don’t mind the short length because I leave with something substantive, not meaningless promotion for something I have to watch in another context.

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