Todd Mundt » branding http://toddmundt.com/blog convergence, public media, networks, productivity, public engagement Sun, 06 Sep 2009 18:49:00 +0000 en hourly 1 http://wordpress.org/?v=3.0 BBC Three Re-brands; Goes Multiplatform http://toddmundt.com/blog/2008/01/22/bbc-three-re-brands/ http://toddmundt.com/blog/2008/01/22/bbc-three-re-brands/#comments Tue, 22 Jan 2008 15:17:36 +0000 Todd Mundt http://toddmundt.com/blog/2008/01/22/bbc-three-re-brands/ MediaGuardian reports BBC Three is saying goodbye to the blobs and the monolithic blue logo. The new pink logo and rebranding cost £380,000, a lot less than the recent relaunch of BBC One, which while not as enjoyable as the balloon of the late 1990′s, is still innovative. A cool note: the blobs will sing the Farewell song from “The Sound of Music” in one of the final idents.

BBC Three will also launch an ambitious multi-platform venture, encouraging user-generated content, some of which might make it on the air. This, along with other changes,is designed to emphasize the melding of broadcast, online and mobile content.

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