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Vermont Public Radio is doing lots of innovative things and reaping the results in audience and membership. The latest initiative launched today - a “Green Membership Drive.” There’s been a lot of talk about this, but unless I’m mistaken, there’s not been much experimentation with it yet.
VPR seems to have gone the distance on this [...]

Kudos to Al Bartholet, and all at WKSU for making the tough call to eliminate one of four annual fundraisers. It’s a hard thing to walk away from money and hope to make it up elsewhere. But there’s a growing number of success stories and your listeners will thank you for it.