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	<title>Todd Mundt &#187; internet video</title>
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		<title>Cutting the Coax: an update</title>
		<link>http://toddmundt.com/blog/2009/04/02/cutting-the-coax-an-update/</link>
		<comments>http://toddmundt.com/blog/2009/04/02/cutting-the-coax-an-update/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 15:30:08 +0000</pubDate>
		<dc:creator>Todd Mundt</dc:creator>
				<category><![CDATA[tech]]></category>
		<category><![CDATA[cable]]></category>
		<category><![CDATA[hulu]]></category>
		<category><![CDATA[internet video]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://toddmundt.com/blog/?p=690</guid>
		<description><![CDATA[About a year ago, I wrote about our decision to end our subscription to cable after 20 years, and rely on off-air DTV and online sources for our viewing. (It was the subject of a piece that ran on CNN Money in February, 2009) This decision was driven by a couple factors. First, I got [...]]]></description>
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<p>About a year ago, <a href="http://toddmundt.com/blog/2008/05/12/video-disconnecting-the-coax/">I wrote about our decision to end our subscription to cable</a> after 20 years, and rely on off-air DTV and online sources for our viewing. (It was the subject of a piece that ran on <a href="http://toddmundt.com/blog/2009/02/11/hey-thats-me-on-cnn-money/">CNN Money</a> in February, 2009)</p>
<p>This decision was driven by a couple factors. First, I got tired of paying around $70 a month for access to video content I never watched. I can afford it; I make a lot of money. But what&#8217;s the &#8220;Pleasure ROI&#8221; on about $850/year spent on cable? Well, it&#8217;s unbelievably low, even when compared to something as fleeting as two $200 a plate meals. So, what&#8217;s the point?</p>
<p>Second, our decision was driven by the vast amount of content now available online, legally: iTunes, Hulu, etc.</p>
<p>In May 2008, we ended our cable TV subscription. We kept the cable Internet service because, at 20 MBps, it&#8217;s the fastest service available in our area. (Unbundling cable from Internet costs an extra $10 a month where we live.)</p>
<p>We connected an Eye TV USB HD receiver to an unused Mac G5, connected a small antenna to it, and connected the computer to our 32-inch Samsung HD set.</p>
<p>The end result: the EyeTV&#8217;s included software turned the computer into a DVR for viewing/recording/timeshifting over-the-air (OTA) content. The computer&#8217;s internet connection delivered all Internet video. Our DVD player connected us to our Netflix habit.</p>
<p>An important caveat, which I noted a year ago: we&#8217;re not big fans of live sports, and we don&#8217;t watch a lot of live news on TV. If you fall into either category, you probably won&#8217;t be happy with the results.</p>
<p>So, in the past year, what have we watched? Nearly everything we wanted to, with a few exceptions, which I&#8217;ll note below.</p>
<p><strong>Over-the-air:</strong> Despite having all the local channels available to us through our little antenna, we&#8217;ve watched only public TV, and our OTA consumption is has been almost exclusively how-to shows: Lidia Bastianich, Rick Steves. The computer records them, and we watch them later.</p>
<p><strong>DVD player:</strong> we watched our weird assortment of Netflix videos &#8211; travel shows, documentaries, horror movies.</p>
<p><strong>Online:</strong> everything else. We watched some episodes of <em>30 Rock</em>, <em>Family Guy</em>, and a couple vintage shows on Hulu. We subscribed to <em>Top Chef</em> and <em>Project Runway</em> on iTunes (after NBC Universal returned). We bought single episodes of cable series like Anthony Bourdain&#8217;s <em>No Reservations</em>. We subscribed to video podcasts and watched them full-screen on the TV, from Deutsche Welle to TVO to WineLibraryTV to TED to <em>The Cook and The Chef</em> on Australia&#8217;s ABC. We watched tons of streaming video full-screen, ranging from Frontline and NOVA at PBS.org, to live CBC News from Toronto, Montreal, and PEI, BBC World News, Radio-Canada&#8217;s 24 hour news network RDI, to live coverage of the Mumbai attacks on Indian TV. And specialty sites delivered a lot of good stuff to us &#8211; from the aforementioned TED to Fora.tv, among others.</p>
<p>What have we missed? On election night, I wanted to watch live returns from every possible source all at the same time. With cable, this absurd desire is basically achievable. Without it, you&#8217;re left with ABC/NBC/CBS/PBS and a few online sources. We listened to NPR and watched a variety of video with the sound down.</p>
<p>That&#8217;s the only time, thus far, where I truly wanted cable. That said, I miss indulging my Barefoot Contessa habit on Food Network, but I had already grown bored of channel-flipping so I was weaned off it long before we got rid of cable.</p>
<p>Now, long-term? This is where it gets interesting. I&#8217;m not a big believer that all video is going to go online for free, or even in some advertiser-supported manner. I think a fair amount of stuff will stream free with ads, and I think the iTunes subscription model for series is reasonably viable.</p>
<p>What about the rest? I think cable companies will swallow the online distribution model through new set-top boxes that make watching TV and the Internet a near-seamless experience; and second, they&#8217;ll develop content deals with networks and producers to offer a huge array of stuff either through their own on-demand libraries (disastrous) or perhaps more likely, through Internet delivery platforms that are available only to cable subscribers.</p>
<p>This will add the magic element of <em>Actual Revenue You Can See On A Balance Sheet</em> to the online video equation, and most content of consequence will shift here. And again, the new set-tops will make the transition between traditional cable channels and Hulu-style internet delivery basically seamless.</p>
<p>Which means in 5 years, maybe I&#8217;ll be back on cable again. This has been my theory for the past two months. Two months from now, I might have a different theory. But that&#8217;s why this is fun, right?</p>
<p>Between now and then, we&#8217;ll be transitioning to a Mac Mini to reduce the electronic footprint in the living room.</p>
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