That’s my opinion and you’re certainly entitled to yours. Take a look: The design is finely balanced – lots of white space, smart use of Helvetica, boxes with dark borders that add heft to the page without making it overbearing.

Content is mainly grouped by genres, and audio content lives next to video. Too many joint-licensees haven’t taken advantage of this kind of integration. Frontline is news, just like Marketplace is.

KQED has created a video playlist function that looks great; audio plays from an embeddable flash player.

I think what I like most about the design is that they’ve found a way to display and curate a lot of content in a way that doesn’t crowd you out. The old KQED site was great for its time, but a weakness may have been the jam-packed appearance.

This new look is smooth, and behind the pretty face is thoughtful organization.

That’s what I think. What do you think of it? (You san see what KQED’s audience is saying here.) What other site re-launches have you seen that are noteworthy? Leave a comment, if you like.

UPDATE: I neglected to include the link to comments about KQED’s new web site. It’s now there.