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I’ve already noted some of our early video work, mainly using the Flip cam. One of our reporters, Gabe Bullard, has some professional experience with video, and has been training the news team to take effective videos.

None of these examples is perfect (although each is better than what I could do) but I want to [...]

We’re increasing our use of video at Louisville Public Media. We’ve conducted a few experiments along the way - in-studio interviews, etc., with more expensive cameras, but what you see below is something we shot with a Flip cam last week.

Reporter Gabe Bullard interviewed Louisville’s Mayor for a story he was doing; in addition to [...]

Common sense says you don’t jump into everything new that comes along with no coherent plan. If you don’t trust common sense, read the excellent new book Groundswell, which emphasizes careful (BUT quick) planning and implementation of social media tactics.
WFPL News went live on twitter about a month ago, after some brief conversations here in [...]

Last week, I posted our draft document… the final version is below. It’s largely the same, but we added a piece about building audience online, since that’s been a difficult issue for most public stations with web sites. If you have any thoughts, or your organization has a similar strategy to share, please do so. [...]

My main responsibility here at Louisville Public Media is to develop and execute a media strategy. There will be various pieces to this strategy, some quite specific about tactics and goals. Those pieces will get evaluated regularly and tweaked as needed.
But the first piece is more general and broad - a statement of principles, if [...]

Picking up on today’s earlier post:
Andy Carvin has composed an excellent essay that’s well worth your time, arguing for engagement and authenticity on twitter: more live (or semi-live) conversation, less automated publishing.
WFPL News went live this morning with its twitter feed. The core of our service will include some automation: newsroom stories are getting pumped [...]

This is a placeholder for something I hope to get to tonight or in the next couple of days - the uses of twitter in public radio.
We saw the power of KPBS News during the California wildfires, in the effective ways they used a variety of new tools, including Twitter… but what do you do [...]

The Public Radio Partnership began with the unification of three Louisville public radio stations. The name for that new organization was all about them, and rightly so. Mergers are difficult, time-consuming, internalized processes. Now, years later, the merger is history, a success, and it’s time for a new vision.
The new name represents a vital organization [...]

… I “tuned out” the job, says the Des Moines Register.