It’s a good deal, and users seem to think so, too. In an email to participants last week, Product Manager Demain Perry said that Mobile pageviews grew 20% from July to August, reaching 1 million pageviews for the month. NPR’s latest deal is with AT&T and it puts them front and center on the internet homepage of several of the company’s phones.

Stations – it takes a little work to get the pieces in place for NPR Mobile, but the payoff is another avenue of service to listeners.

I feel a little awkward because APM announced this last Thursday and I’m blogging about it a week later. But I was busy at the programming conference. That’s why this is a blog and not the news, right?

The app has a lot going for it: it will feature audio streams from any public radio station that submits its stream (today is the deadline to be included in the first release, with weekly updates to deliver new streams), and stations get the nice extra of having their logo displayed.

You can get a sneak preview by checking out the MPR Tuner (shown here), released a few days ago. It features Minnesota Public Radio’s three streams; simple and effective. (Search for it on iTunes)

NPR Mobile’s service offers lots functionality to participating stations and end-users – access to updated newscasts, text stories, a link to donate – but it doesn’t include access to station live audio streams.

Streaming audio (and video) is becoming more important than ever in the mobile space, thanks to the explosion in mobile internet use, driven largely by the iPhone but also by other phones and PDA’s. And for the iPhone, apps and services like Public Radio Tuner and NPR Mobile are vital because they enable the iPhone to access streaming content.

If you’re a listener, check to see if your station is partnering with NPR Mobile and watch for the new Public Radio Tuner on the iTunes Store. If you’re a public radio station, you should be partnering with NPR Mobile and with APM.