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	<title>Todd Mundt &#187; system2007</title>
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	<description>convergence, public media, networks, productivity, public engagement</description>
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		<title>Alan Deutschman: Keynote Address</title>
		<link>http://toddmundt.com/blog/2007/04/23/alan-deutschman-keynote-address/</link>
		<comments>http://toddmundt.com/blog/2007/04/23/alan-deutschman-keynote-address/#comments</comments>
		<pubDate>Mon, 23 Apr 2007 14:59:59 +0000</pubDate>
		<dc:creator>Todd Mundt</dc:creator>
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		<category><![CDATA[system2007]]></category>

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		<description><![CDATA[Alan starts off with what is probably the most compelling story of his book &#8211; the fall and rise of IBM. What is so compelling to me about this story is the pre-eminence of IBM, which couldn&#8217;t save a company that wasn&#8217;t responding to change. Thee were great ideas everywhere, but they weren&#8217;t acted upon, [...]]]></description>
			<content:encoded><![CDATA[<p>Alan starts off with what is probably the most compelling story of his book &#8211; the fall and rise of IBM. What is so compelling to me about this story is the pre-eminence of IBM, which couldn&#8217;t save a company that wasn&#8217;t responding to change. Thee were great ideas everywhere, but they weren&#8217;t acted upon, or change proposals were the first to go when the budgets were cut.</p>
<p>Change occurs through three principles:</p>
<ul>
<li>Relationships &#8211; cultivating relationships with others who will inspire you to change</li>
<li>Repeat &#8211; a continuous, growing stream of decisions creating new habits, new viewpoints</li>
<li>Reframe &#8211; moving outside own&#8217;s current conceptual framework</li>
</ul>
<p>It&#8217;s very hard for people who have had success to find themselves admitting that they don&#8217;t know where things are going; hard to move out of their own conceptual framework.</p>
<p>His prescription for public media: more talking to each other, more gathering &#8211; real or virtual. Also, understand that even if we&#8217;re not on our deathbed, we must find a way to understand that we must change. We have to be able to acknowledge our success but also see past it to what we&#8217;ve not accomplished.</p>
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