Todd Mundt » wired http://toddmundt.com/blog convergence, public media, networks, productivity, public engagement Sun, 06 Sep 2009 18:49:00 +0000 en hourly 1 http://wordpress.org/?v=3.0 Chris Anderson: Free is the Future of Business http://toddmundt.com/blog/2008/03/03/chris-anderson-free-is-the-future-of-business/ http://toddmundt.com/blog/2008/03/03/chris-anderson-free-is-the-future-of-business/#comments Mon, 03 Mar 2008 16:52:19 +0000 Todd Mundt http://toddmundt.com/blog/2008/03/03/chris-anderson-free-is-the-future-of-business/ Wired magazine is featuring a 6,000 word article by Chris Anderson – Free! Why $0.00 is the Future of Business – the precursor to his next book. It’s an excellent piece, worth reading if you’re trying to get a deeper understanding of the fundamental changes that occur when the marginal costs of production and distribution drop nearly to zero. Anderson writes that the difference between cheap and free is transformational, and the freedom to “waste” a resource like computing power, for instance, creates benefits that would never have been possible when the resource was scarce.

It’s an interesting argument – looks like it will be a good book.

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